The mad keen cyclists are ‘bunny-hopping’ through the woods at Whinlatter in response to the news.

Delighted directors Craig and Amy Scott and Rich and Sue Martin feel its a welcome recognition of the business they have built up over 12 years.

Cyclewise helps people on every pedal of their cycling journey - from getting toddlers onto balance bikes to teaching Bikeability skills in schools; from being one of British Cycling’s leading providers of mountain bike training to being expert Shimano accredited mechanics who teach bike maintenance courses.

The company provides guided mountain bike rides from the Altura trail head in Whinlatter Forest, near Keswick. Its bikes are hired out more than 6,000 times a year for people to enjoy the trails on their own. They teach 4,000 children Bikeability every year in schools across the country. And they have a specialist road biking shop in Cockermouth to complement the mountain biking shop in Whinlatter.

Craig Scott said: “We live and breathe cycling and are so passionate about getting people out on two wheels. It’s so important that everyone has the skills to ride safely so that they can get more out of their bike rides. Once you learn how to balance and where to put your weight on your frame, the whole experience changes. We get a huge amount of pleasure from people having a great Tourism Experience with us. Now we’ll wait for the big night to see who takes the trophy, but we are all winners already.”

Rich Martin said: “We have just launched our Electric Mountain Bike tours and have increased the number of E-bikes for hire, so no-one in the family has any excuse not to come for a ride! So, if you are feeling adventurous and ready for some fun, come mountain biking at one of the UK’s leading trail centres, Whinlatter Forest, near Keswick. The Quercus (blue) and Altura (red) Trails are gems waiting to be discovered with flowing singletrack, exhilarating descents and stunning views of Derwentwater, Bassenthwaite and the surrounding fells. One of the unique benefits of Whinlatter trails is that you can conveniently mix and match sections e.g. start on the blue Quercus, then finish on the red Altura South Loop for variety. If you are unsure if mountain biking is for you, then the fun Quercus blue trail (4.7 miles) has a shorter (2.2 mile) option for you to gain confidence on first. Come and talk to us - we’ll help you all we can.”